RIMMEL HOUSE: KATE MOSS, GEORGIA MAY JAGGER, RITA ORA ARE THE PART OF MEKE-UP HISTORY

 Incredibly, Rimmel is one of the world’s oldest beauty brands having been the fashion-forward inventor of the hip London look since 1834. Aptly, the party was hosted at the London Film Museum in Covent Garden, just a few metres away from the Strand where the first Rimmel headquarters was located back in 1860.

To kick-off the event, guests were treated to a celebration of Rimmel’s 180 year history and 180 years of ‘London cool’ through fashion, make-up, video and music.