RIMMEL PARTY IN LONDON: KATE MOSS AND OTHER CELEBRITY

The fashion elite partied with Rimmel ambassadors Kate Moss and Georgia May Jagger, who arrived in authentic London style in Rimmel-branded black cabs. London’s cool crowd congregated at the ultimate birthday party to celebrate the imminent 180th anniversary of edgy make-up brand Rimmel.

Guests also witnessed a unique fashion show and enjoyed a surprise performance from the capital’s hottest music artist, Rita Ora, who, as recently announced, is the latest style icon to collaborate with Rimmel.

International chart sensation Rita Ora is known for her unique sense of edgy British style, making her the perfect partner for trend-setting Rimmel. The London-raised star is joining forces with the leading-edge brand to create an exclusive, limited-edition collection of the hottest nail and lip shades for spring 2014. 

To kick-off the event, guests were treated to a celebration of Rimmel’s 180 year history and 180 years of ‘London cool’ through fashion, make-up, video and music. Rimmel’s trend-setting heritage was brilliantly brought to life through a stunning fashion show involving 18 models representing 18 iconic looks from 1834 to 2014, including Brit beauty Georgia May Jagger who showcased the glam ‘70s Studio 54 style.

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